Do you own a gym, health and fitness center, boxing club, yoga or CrossFit® Studio? Are you a personal trainer? Are you a fitness expert that provides in-home wellness training? Are you a sports trainer? With the digital age, more and more people are using wireless devices and smartphones. Your advertising and marketing for your business needs to be more innovative to reach the masses to garner new customers. Here are some tried and true ways you can use to promote your fitness business and a new exciting way gym owners and fitness entrepreneurs are using to connect to potential clients and customers directly to their smartphones and devices.
According to the AFS (Association of Fitness Studios): “The most frequently used marketing strategies, as well as the most productive marketing strategies for studio owners, are those that come with a low cost of entry. In a highly competitive marketplace, such as the fitness studio space, having a value proposition that is unique can be the difference between thriving and struggling.”
Word of Mouth
It has always been said that the best form of advertising is word of mouth. Ways to get excitement amongst members can be through contests or highlighting achieved results to be shared with family and friends. When people feel good about themselves, they naturally talk to others about their experience and make recommendations. Incentives can also be given for referrals to offset member costs or to offer a group discount for multiple joiners. Unfortunately, all members are not created equal and other forms of advertising are often needed.
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